Visual Identity, Logo Design
Since its founding in 1999, New America has had a considerable impact on public discourse in many key policy issues impacting our democracy. The NA 20 campaign—a year-long retrospective of the organization's work, culminating in a celebration with New America's partners and stakeholders, highlights ten key issues that New America has impacted throughout its history. I designed a comprehensive identity and branding system centered around these key policy innovations that also embodied the organization's forward-thinking outlook.
New America's friends and partners come from a diverse array of organizations, from private corporations and media companies to non-profits and government. Name badges are color-coded to make it easier to identify the type of organization an attendee represents at a glance.